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Evan Stubbs The Value of Business Analytics. Identifying the Path to Profitability


TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.

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Evan Stubbs Delivering Business Analytics. Practical Guidelines for Best Practice


AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: The economic principles behind how business analytics leads to competitive differentiation The elements which define best practice The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists. Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.

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Evan Stubbs Big Data, Big Innovation. Enabling Competitive Differentiation through Business Analytics


A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

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Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data


Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

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Bill Franks The Analytics Revolution. How to Improve Your Business By Making Analytics Operational In The Big Data Era


Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

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Thornton May The New Know. Innovation Powered by Analytics


Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers Where analytics live in the enterprise The value of analytics Relationships betwixt and between Technologies of analytics Markets and marketers of analytics The New KNOW is a timely, essential resource to staying competitive in your field.

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Frank Ohlhorst J. Big Data Analytics. Turning Big Data into Big Money


Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

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Bart Baesens Analytics in a Big Data World. The Essential Guide to Data Science and its Applications


The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

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Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet


Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

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Alberto Cordoba Understanding the Predictive Analytics Lifecycle


A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.

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The Value of Business Analytics: Identifying ... - Evan Stubbs

Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organisational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.

The Value of Business Analytics (eBook, PDF) von Evan ...

Drawing on the successes and failures of countlessorganizations, author Evan Stubbs provides a reference rich incontent that spans everything from hiring the right people,understanding technical maturity, assessing culture, andstructuring strategic planning. A must-read for any businessanalytics leader and an essential reference in shifting theperspective of business analytics away from algorithms towardsoutcomes. Learn how to increase the odds of successful value creationwith The Value of ...

The Value of Business Analytics | Wiley Online Books

Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.

The Value of Business Analytics: Identifying the Path to ...

Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical...

Review: The Value of Business Analytics—Evan Stubbs ...

In his new book The Value of Business Analytics: Identifying the Path to Profitability, Evan Stubbs defines analytics as “any data driven process that provides insight”. Analytics includes, reporting, trending, segmentation, and predictive modelling. Stubbs defines business analytics as “leveraging all forms of analytics to achieve business outcomes”. Business analytics is focused on delivering relevant, valuable insights that can be acted on to deliver real value to the business.

Defining the Value of Business Analytics - The Value of ...

It pays close attention to different levels of value capture: organizational and personal. The chapter also reviews some common measures and approaches to identifying and measuring the sources of value within a business analytics context. It looks at some more advanced considerations as well as some practical examples of measuring value within a business analytics project.

The value of high-performance analytics - Evan Stubbs, SAS

Evan Stubbs Chief Analytics Officer, Australia Website; Evan Stubbs is the Chief Analytics Officer for SAS Australia. He is the author of The Value of Business Analytics and Delivering Business Analytics, sits on the board member of Institute of Analytical Professionals of Australia, and is a guest lecturer at Macquarie University and the University of Sydney.

The Value of Business Analytics(Englische Version) von ...

Access a free summary of The Value of Business Analytics, by Evan Stubbs and 20,000 other business, leadership and nonfiction books on getAbstract.

Delivering Business Analytics (eBook, PDF) von Evan Stubbs ...

EVAN STUBBS is the Chief Analytics Officer for SAS Australia / New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written The Value of Business Analytics, a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine interfaces for concept cars and models that predict criminal behavior, and has helped organizations establish ...

Business of Data Meets: Boston Consulting Group’s Evan Stubbs

To celebrate being named one of the world’s top 100 data leaders, Evan Stubbs, Partner and Director, Data and Digital Platforms at Boston Consulting Group, talks about his plans for 2020 and the future of data and analytics What would you say were your greatest professional achievements of 2019? The last few years have seen an explosion in the breadth of technology, capabilities, suppliers ...

Evan Stubbs | Demystifying analytics

Value; Delivery; Innovation; Welcome Guest, Log In; Evan Stubbs. Demystifying analytics. In an era of uncertainty, business analytics provides the answer. Those that understand it will transform the world. Those that don't will simply watch in awe. Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs $ 39. Business Analytics: An Introduction ...

The value of business analytics : identifying the path to ...

Stubbs, Evan "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring ...

Amazon.com: The Value of Business Analytics: Identifying ...

Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. In The Value of Business Analytics, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to ...

The Value of Business Analytics - Evan Stubbs - Bok ...

Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics ...

The Value of Business Analytics : Evan Stubbs : 9781118012390

Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. In The Value of Business Analytics, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data ...

ADMA/IAPA On-Record: Value of Data - Evan Stubbs - SAS

We spoke to Evan Stubbs, Chief Analytics Officer, SAS Australia, about obstacles and difficulties in recognising data as an asset, as well as the elements required to leverage data and draw ...

The Value of Business Analytics by Stubbs, Evan (ebook)

Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that ...

The Value of Business Analytics eBook by Evan Stubbs ...

Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that ...

NEW FROM THE WILEY AND SAS BUSINESS SERIES

• communicating the value proposition • building a business case • creating an execution plan • measuring the value List Price: $ 49.95 ISBN: 978-1-118-01239-0 EVAN STUBBS is the Regional Product Manager for Analytics at SAS Australia/New Zealand and has over ten years’ experience helping organizations extract value from

The Value of Business Analytics eBook por Evan Stubbs ...

Lee "The Value of Business Analytics Identifying the Path to Profitability" por Evan Stubbs disponible en Rakuten Kobo. TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource...

Data Mining Book Review: The Value of Business Analytics ...

Today’s book review is about The Value of Business Analytics – Identifying The Path to Profitability, from Evan Stubbs. I won’t keep any suspense: the book is excellent! It’s a must have for any person trying to apply analytics within a company. The book is published by Wiley/SAS, but don’t worry, there is no promotion of SAS tools. The book is clearly about going from analytics to ...

Delivering Business Analytics: Practical Guidelines for ...

After the excellent book "The Value of Business Analytics", Evan Stubbs publishes another book about business analytics: Delivering Business Analytics. In summary, Evan wrote a book with good practical advices, although most of them are not strictly related to analytics.

Evan Stubbs - Western CPE

Evan is a prolific speaker and evangelist for the power of analytics. He’s the author of The Value of Business Analytics, a book (one of three he has written) that explains why some teams succeed while others fail.

Delivering Business Analytics: Practical Guidelines for ...

EVAN STUBBS is the Chief Analytics Officer for SAS Australia / New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written The Value of Business Analytics, a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine interfaces for ...

Business of Data Meets: Boston Consulting Group’s Evan ...

To celebrate being named one of the world’s top 100 data leaders, Evan Stubbs, Partner and Director, Data and Digital Platforms at Boston Consulting Group, talks about his plans for 2020 and the future of data and analytics What would you say were your greatest professional achievements of 2019? The last few years have seen an explosion in the breadth of technology, capabilities, suppliers ...

Evan Stubbs, Author at SAS Blogs

Evan Stubbs RSS Chief Analytics Officer, Australia Website; Evan Stubbs is the Chief Analytics Officer for SAS Australia. He is the author of The Value of Business Analytics and Delivering Business Analytics, sits on the board member of Institute of Analytical Professionals of Australia, and is a guest lecturer at Macquarie University and the University of Sydney.

The Value of Business Analytics: Identifying the Path to ...

Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that ...

Evan Stubbs: free download. Ebooks library. On-line books ...

Evan Stubbs: free download. Ebooks library. On-line books store on Z-Library | B–OK. Download books for free. Find books

Delivering Business Analytics: Practical Guidelines for ...

Evan Stubbs. AVOID THE MISTAKES THAT OTHERS MAKE LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS . This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common ...

Evan Stubbs - BCG Global

Evan Stubbs is a member of Boston Consulting Group’s Center for Digital Government, and a core member of BCG's Technology Advantage practice. He leads BCG’s Digital Data Platforms capability for Asia Pacific.

Evan Stubbs - Partner and Director, Data and Digital ...

View Evan Stubbs’ profile on LinkedIn, the world’s largest professional community. Evan has 3 jobs listed on their profile. See the complete profile on LinkedIn and discover Evan’s connections and jobs at similar companies.

Evan Stubbs - Amazon.com: Online Shopping for Electronics ...

Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics ...

Delivering Business Analytics - Western CPE

Evan Stubbs lives in Sydney, Australia, one of the few places in the world where a 30-hour flight itinerary fails to raise even a single eyebrow. His childhood was mainly spent (often unsuccessfully) avoiding brain-controlling parasites, civil war, and biblical floods. He now spends most of his spare time filling in bandicoot holes in his backyard, avoiding murderous redback spiders, writing ...

Evan Stubbs - Boston Consulting Group

Evan Stubbs is a member of Boston Consulting Group’s Center for Digital Government, and a core member of BCG's Technology Advantage practice. He leads BCG’s Digital Data Platforms capability for Asia Pacific. Evan specializes in helping organizations mobilize and transform to create sustainable competitive advantage from business analytics, new technology platforms, data, and artificial intelligence.

Delivering Business Analytics - ISBN: 9781118559444 ...

<p><b>EVAN STUBBS</b> is the Chief Analytics Officer for SAS Australia / New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written <i>The Value of Business Analytics,</i> a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine ...

Утечка: в марте перевыпустят Stubbs the Zombie

04.02.2021 13:20 Слух: пародийный хоррор Stubbs the Zombie получит ремастер для консолей Xbox 15.01.2021 20:56 Tales from the Borderlands перевыпустят для PS5, Xbox Series и PC 20.10.2020 17:45 Майли Сайрус исполнила песню «Zombie» группы The Cranberries 03.06.2019 15:06 Утечка: The Surge 2 ...

Evan Stubbs | Book Depository

Evan Stubbs. 16 Jul 2014. unavailable. Notify me. The Value of Business Analytics. Evan Stubbs. 17 Jun 2014. unavailable. Notify me. Delivering Business Analytics. Evan Stubbs. 02 Oct 2015. unavailable. Notify me. Learn about new offers and get more deals by joining our newsletter. Sign up now. Follow us. Explore . About us; Sitemap; Bookmarks; Sign in/Join; How can we help? Help; Contact us ...

The Value of Business Analytics door Evan Stubbs ...

Evan Stubbs The Value of Business Analytics Identifying the Path to Profitability Gebonden Engels 2011 9781118012390. Verwachte levertijd ongeveer 8 werkdagen 51,19 In winkelwagen. Samenvatting Specificaties Inhoudsopgave. Samenvatting. De waarde van business-analyse helder uitgelegd, in combinatie met een direct toepasbaar 4-stappenplan om business-analyse te implementeren. Dat begint met het ...

Evan Stubbs - amazon.in

Follow Evan Stubbs and explore their bibliography from Amazon.com's Evan Stubbs Author Page.

Artificial Intelligence for Marketing

Business Analytics by Evan Stubbs Business Analytics for Customer Intelligence by Gert Laursen Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron Business Transformation: A Roadmap for Maximizing Organizational Insights by ...

Evan STUBBS JR | Research Health Scientist | Ph.D ...

Evan STUBBS JR, Research Health Scientist of Loyola University Chicago, IL (LUC) | Read 60 publications | Contact Evan STUBBS JR

Dean Abbott Applied Predictive Analytics


Learn the art and science of predictive analytics – techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.

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Jac Fitz-enz Human Capital Analytics


An insightful look at the implementation of advanced analytics on human capital Human capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people decisions and providing a framework for using predictive analytics to optimize human capital investments. Written by Gene Pease, Boyce Byerly, and Jac Fitz-enz, widely regarded as the father of human capital Offers practical examples from case studies of companies applying analytics to their people decisions An in-depth discussion of tools needed to do the work, particularly focusing on multivariate analysis The challenge of human resources analytics is to identify what data should be captured and how to use the data to model and predict capabilities so the organization gets an optimal return on investment on its human capital. The goal of human capital analytics is to provide an organization with insights for effectively managing employees so that business goals can be reached quickly and efficiently. Written by human capital analytics specialists Gene Pease, Boyce Byerly, and Jac Fitz-enz, Human Capital Analytics provides essential action steps for implementation of advanced analytics on human capital.

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Tony Boobier Analytics for Insurance. The Real Business of Big Data


The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional. The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential – yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. Understand what Big Data is and what it can do Delve into Big Data's specific impact on the insurance industry Learn how advanced analytics can revolutionise the industry Bring Big Data out of IT and into strategy, management, marketing, and more Big Data and analytics is changing business – but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data – but what do you actually do with it? Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.

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Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos


Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

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Jeff Sauro Customer Analytics For Dummies


The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

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Jared Dean Big Data, Data Mining, and Machine Learning. Value Creation for Business Leaders and Practitioners


With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

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Jason Burke Health Analytics. Gaining the Insights to Transform Health Care


A hands-on, analytics road map for health industry leaders The industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to «cross the chasm.» The ultimate analytics guide for the health industry leader, this essential book equips business leaders with little-to-no experience in analytics to understand how to incorporate analytics as a cornerstone of their 21st century competitive business strategy. Paints the picture for a new health enterprise, one focused on the patient Explores the financial components of this new operating model, using analytics to optimize the tradeoffs between cost and value Deals with the rising role of the consumer, using analytics to create a completely new health engagement model with individual recipients of care Looks at how analytics can drive innovations in care practice, patient-experienced medical outcomes, and analytically driven novel therapies optimized for the individual patient Presents a variety of text, tables, and graphics illustrating the various concepts being described Within each section and chapter, Health Analytics assesses the current landscape, proposing a new model/concept, sharing real-world stories of how the old and new world come together, and framing a «how-to» for the reader in terms of growing that particular set of capabilities in their own enterprises.

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Jack Keen M. Making Technology Investments Profitable. ROI Road Map from Business Case to Value Realization


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Jesper Thorlund Business Analytics for Managers. Taking Business Intelligence Beyond Reporting


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James Cochran J. INFORMS ABOK


Standardizes the definition and framework of analytics ABOK stands for Analytics Body of Knowledge. Based on the authors’ definition of analytics—which is “a process by which a team of people helps an organization make better decisions (the objective) through the analysis of data (the activity)”– this book from Institute for Operations Research and the Management Sciences (INFORMS) represents the perspectives of some of the most respected experts on analytics. The INFORMS ABOK documents the core concepts and skills with which an analytics professional should be familiar; establishes a dynamic resource that will be used by practitioners to increase their understanding of analytics; and, presents instructors with a framework for developing academic courses and programs in analytics. The INFORMS ABOK offers in-depth insight from peer-reviewed chapters that provide readers with a better understanding of the dynamic field of analytics. Chapters cover: Introduction to Analytics; Getting Started with Analytics; The Analytics Team; The Data; Solution Methodology; Model Building; Machine Learning; Deployment and Life Cycle Management; and The Blossoming Analytics Talent Pool: An Overview of the Analytics Ecosystem. Across industries and academia, readers with various backgrounds in analytics – from novices who are interested in learning more about the basics of analytics to experienced professionals who want a different perspective on some aspect of analytics – will benefit from reading about and implementing the concepts and methods covered by the INFORMS ABOK.

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